How to Start Wholesaling in Real Estate: A Comprehensive Guide

Wholesaling real estate is a lucrative investment strategy that can be learned and implemented by anyone with the right knowledge and dedication. If you’re interested in getting started in wholesaling, this comprehensive guide will provide you with the essential steps and information you need to succeed.

What is Real Estate Wholesaling?

Real estate wholesaling is the process of finding and contracting with sellers of distressed or undervalued properties, and then marketing those properties to cash buyers for a quick profit. Wholesalers typically don’t have the funds to purchase the properties themselves, so they act as middlemen, connecting motivated sellers with eager buyers.

Steps to Get Started in Real Estate Wholesaling

1. Educate yourself

Before you dive into wholesaling, it’s crucial to educate yourself about the process, the legal requirements, and the market in your area. There are numerous resources available, including books, online courses, and local workshops.

2. Obtain necessary licenses and permits

Depending on your location, you may need to obtain a real estate license or other permits to wholesale properties. Check with your local real estate commission or government agency for specific requirements.

3. Build your network

Networking is essential in wholesaling. Connect with real estate agents, property managers, contractors, and other professionals involved in the industry. Attend industry events, join real estate investment clubs, and leverage online platforms like LinkedIn to expand your network.

4. Find motivated sellers

Identify properties that are undervalued or in distress. Look for properties that are vacant, have liens or code violations, or are being sold by probate or absentee owners.

5. Secure financing

While you won’t be purchasing the properties yourself, you may need some financing to cover closing costs or provide earnest money deposits. Establish relationships with lenders or private investors who can provide funding when needed.

6. Market your properties

Once you have a property under contract, market it to your network of cash buyers. Highlight the property’s potential and the quick closing timeline.

7. Negotiate and close deals

Once you have a buyer for your property, negotiate the terms of the assignment contract and ensure a smooth closing process.

Additional Tips for Success in Real Estate Wholesaling

  • Develop a strong understanding of your local market: Know the neighborhoods, property values, and trends in your area to identify potential deals.
  • Be persistent and patient: Wholesaling can be competitive, so don’t get discouraged if you don’t land deals immediately. Keep searching, networking, and refining your strategies.
  • Maintain integrity and professionalism: Build a reputation for honesty and reliability. Always be upfront with sellers and buyers, and deliver what you promise.
  • Continuously learn and improve: The real estate market is constantly evolving, so stay up-to-date on industry trends, legal changes, and new techniques.

Why Wholesaling Real Estate?

Wholesaling real estate is a popular investment strategy because it offers several advantages:

  • Low upfront costs: Wholesaling requires minimal upfront investment compared to other real estate strategies, such as flipping or buy-and-hold investing.
  • Quick profits: Wholesalers can typically make a quick profit on each deal, often within a matter of weeks or months.
  • Scalability: Wholesaling can be a scalable business, allowing you to grow your portfolio quickly.
  • Flexibility: Wholesaling can be done part-time or full-time, and it can be tailored to fit your lifestyle and schedule.

Do You Need A License To Wholesale Real Estate?

Whether or not you need a real estate license to wholesale real estate depends on the specific laws in your state. In most states, you do not need a license to act as a real estate wholesaler. However, there are a few exceptions.

States that require a license for real estate wholesaling

  • Illinois: Illinois is the only state that explicitly requires a license for real estate wholesaling.
  • Oklahoma: Oklahoma requires a license for real estate wholesaling if the wholesaler participates in the closing of the transaction.

In other states, it is generally legal to wholesale real estate without a license as long as you do not engage in any of the following activities:

  • Representing yourself as a real estate agent or broker.
  • Cooperating with or employing a licensed real estate agent or broker.
  • Advertising or marketing your services as a real estate agent or broker.
  • Collecting a commission from either the buyer or seller.

Even in states where you do not need a license, it is important to be aware of the legal requirements and to act ethically. You should always disclose your status as a wholesaler to both the seller and the buyer. You should also make sure that you are not violating any zoning or other laws.

Here are some additional tips for wholesaling real estate without a license:

  • Work with a lawyer to ensure that your transactions are compliant with the law.
  • Be familiar with the laws in your state that govern real estate transactions.
  • Be upfront and honest with all parties involved in the transaction.
  • Avoid any activity that could be construed as representing yourself as a licensed real estate agent or broker.

How Much Money Do You Need To Start Wholesaling Houses?

The amount of money you need to start wholesaling houses varies depending on your location, marketing strategies, and personal expenses. However, in general, you can start wholesaling houses with very little upfront capital.

Here are some of the expenses you may need to cover:

  • Marketing: You will need to spend some money on marketing to find motivated sellers and potential buyers. This could include costs for advertising, mailing lists, and attending industry events.
  • Legal fees: You may need to pay a lawyer to review contracts and other legal documents.
  • Escrow fees: You may need to pay escrow fees to hold the earnest money deposit and ensure a smooth closing process.
  • Other expenses: There may be other miscellaneous expenses, such as office supplies, phone bills, and travel costs.

To minimize your upfront costs, you can:

  • Start small: Don’t try to wholesale too many properties at once. Start with one or two deals and gradually increase your volume as you gain experience.
  • Use free marketing channels: There are many free marketing channels available, such as social media, Craigslist, and online forums. Use these channels to reach motivated sellers and potential buyers.
  • Partner with others: If you don’t have much money, you can partner with someone who does. This could be a real estate agent, an investor, or another wholesaler.

Here is a breakdown of how much money you might need to start wholesaling houses:

  • Marketing: $500-$1,000 per month
  • Legal fees: $500-$1,000 per deal
  • Escrow fees: $100-$200 per deal
  • Other expenses: $200-$300 per month
  • Total: $1,300-$2,500 per month

This is just an estimate, and your actual expenses will vary depending on your individual circumstances. However, it should give you a general idea of how much money you need to get started.

Remember, the key to success in wholesaling is to find motivated sellers and buyers. If you can do that, you can be successful with very little upfront capital.

How Much Do Real Estate Wholesalers Make?

Real estate wholesalers make an average of $53,805 per year, according to ZipRecruiter. However, the amount of money a wholesaler can make can vary greatly depending on their experience, location, and the number of deals they close. Some wholesalers make as little as $2,500 per deal, while others make upwards of $7,500 per deal.

Wholesalers make money by finding undervalued properties and then selling the contracts to other investors for a profit. The profit they make is typically between 5% and 10% of the purchase price of the property.

Here are some factors that can affect how much a wholesaler makes:

  • Experience: Experienced wholesalers typically have a larger network of contacts and are better able to identify undervalued properties.
  • Location: Wholesalers in high-demand markets, such as major cities, can typically charge more for their services.
  • Number of deals: The more deals a wholesaler closes, the more money they can make.

If you are interested in becoming a real estate wholesaler, there are a few things you can do to increase your chances of success:

  • Get educated: There are a number of resources available to help you learn about real estate wholesaling.
  • Network with other wholesalers: This can help you learn about deals and find potential buyers for your properties.
  • Be patient: It takes time to build a successful wholesaling business.

Wholesaling can be a great way to make money in real estate, but it is not a get-rich-quick scheme. It takes hard work, dedication, and a willingness to learn.


Wholesaling real estate can be a rewarding and profitable venture. With the right knowledge, skills, and dedication, you can establish a successful wholesaling business and achieve your financial goals. Remember, continuous learning, networking, and maintaining professionalism are key to long-term success in this dynamic field.

Frequently Asked Questions (FAQ)

How to wholesale real estate for beginners?

  • Research your local market
  • Build your network
  • Find motivated sellers
  • Make an offer
  • Enter a contract
  • Find a buyer
  • Assign the contract
  • Close the deal

What is the first step in wholesaling real estate?

The first step in wholesaling real estate is to research your local market. This includes understanding the different neighborhoods, property values, and trends. This knowledge will help you identify properties that are undervalued or distressed.

Is wholesaling real estate profitable?

Yes, wholesaling real estate can be a profitable business. However, it is important to remember that it is not a get-rich-quick scheme. It takes time, effort, and knowledge to succeed in wholesaling.

Can I start wholesaling with no money?

Yes, it is possible to start wholesaling real estate with no money. However, it will be more difficult to succeed without any financial resources. You will need to be able to cover marketing costs, closing costs, and other expenses.

How do property wholesalers make money?

Property wholesalers make money by assigning contracts to buyers for a profit. The difference between the purchase price and the assigned price is the wholesaler’s profit.

What is an example of a wholesaler?

A wholesaler is a person or company that buys a product with the intention of selling it to another business or consumer at a higher price. In real estate, a wholesaler buys a property with the intention of selling the contract to an investor at a higher price.

Is wholesaling houses hard?

Wholesaling houses is not easy, but it is not impossible either. It takes hard work, dedication, and a willingness to learn.

How do you make money wholesaling?

You make money wholesaling by assigning contracts to buyers for a profit. The difference between the purchase price and the assigned price is your profit.

What is wholesaling strategy?

A wholesaling strategy is a plan for how you will find, acquire, and assign contracts. Your strategy should be tailored to your specific market and goals.

What is the wholesale price?

The wholesale price is the price at which a wholesaler sells a product to a retailer. In real estate, the wholesale price is the price at which a wholesaler assigns a contract to an investor.

What is the wholesale real estate formula?

There is no one-size-fits-all formula for wholesaling real estate. However, a common formula is to offer to buy a property at 70% of its after-repair value (ARV).

What not to do when wholesaling real estate?

Here are a few things you should avoid when wholesaling real estate:

  • Don’t make promises you can’t keep.
  • Don’t misrepresent the property.
  • Don’t try to do too much yourself.
  • Don’t be afraid to ask for help.

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Jean Folger

Jean Folger brings over 15 years of expertise as a financial writer, specializing in areas such as real estate, investment, active trading, retirement planning, and expatriate living. She is also the co-founder of PowerZone Trading, a firm established in 2004 that offers programming, consulting, and strategy development services to active traders and investors.

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